In today’s digital era, data and digital presence are crucial assets that non-profits can leverage to amplify impact. However, the growing reliance on digital tools and platforms also brings new responsibilities around how data is collected, managed, used, and protected. Without clear policies and practices in place, organizations risk breaching trust with beneficiaries, violating regulations, and undermining the effectiveness of their outreach efforts. This workshop explores the vital intersection between data governance and digital marketing in the non-profit sector. It aims to equip participants with a strong foundation in understanding how ethical and strategic data management underpins effective digital campaigns. Good data governance ensures that the right data is available, reliable, secure, and used responsibly — enabling more effective and responsible marketing initiatives. Conversely, strong digital marketing practices generate valuable data that can inform decision-making, program design, and stakeholder engagement. By drawing connections between the two fields, this session will demonstrate how non-profits can build trust, increase operational efficiency, and scale their outreach through the smart and ethical use of data. It will also highlight practical frameworks and tools that small- and medium-sized organizations can adopt to strengthen both their data governance systems and digital marketing strategies, even with limited resources.

This webinar covers topics including:

• Identify the core principles of data governance and their relevance to non-profit organisations.
• Apply ethical data management practices to enhance digital marketing strategies.
• Evaluate current organisational practices to improve data use and digital outreach responsibly.